So the time came to buy a new phone. I was reluctant, but the ‘old’ handset I was using (at least three years’ worth of ancient) supposedly wouldn’t support the latest software from the telecommunications giant I’ve sworn allegiance to. Into the shop I went, holding a hand up in the universal ‘stop’ signal, as staff rushed excitedly in my direction.
“Don’t even think of mentioning smart phones or iPhones or anything like that!” I commanded. “Not interested. Do not want to know. Just want a phone that does phone things.” I’m sure I can’t be alone in this preference for a phone that just does what a phone is supposed to do (and a bit of texting too), but why is it so hard to get one – and why haven’t the phone companies realised there are people like me out there? For us, an entry level spec phone is fine. Just like ordering a car. If I want the sunroof, the metallic paint and the sat nav system, I will order – and pay – for them. If I don’t, then why do I have to have them? I already have a perfectly good camera if I need to take happy snaps. A perfectly good sat nav system in my car (and a back-up UBD in the seat pocket) if I get lost. And a perfectly good iPad with wifi, if I need to get my emails while I am out and about – which I prefer not to. All this technology means we are on call, on duty, 24 hours a day. I choose not to be. And so, the very nice man at the shop sold me what he said was the most basic phone available. Naturally it proved not to be that simple. And I still need glasses on to dial the numbers, and write the text messages. Memo to phone companies: can I please have a basic phone with big numbers and letters next time? If I am part of an aging population which needs such things, you guys are missing a golden opportunity. Every other company in the world seems to have worked out that baby boomers are a growth market with money to spend – get with the program!
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AuthorThis is text about Liz Swanton ................. Archives
August 2013
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